Landing page development for ads, launches and lead generation

Why a separate landing page beats sending ads to the home page

A home page talks to everyone: every service, every audience, the company history. A visitor who clicked an ad for “emergency AC repair” or “custom CRM for roofers” wants to see that exact offer in the first screen, a reason to trust you and a way to get in touch. Matching the page to the ad also improves the Quality Score in Google Ads.

What makes a landing page convert

• One offer, one action. No main menu, no links to unrelated services.
• The headline repeats the promise of the ad in the customer’s words.
• Proof close to the form: real project photos, licenses, guarantees, real reviews you can link to. We never invent testimonials or numbers.
• A short form. Name, phone or email, one qualifying question. Everything else can be asked on the call.
• Speed. Under two seconds on a mid-range phone. Every extra second loses inquiries.

Our interactive landing pages

For our own company we built an interactive project brief builder: visitors pick a type of system and modules and send a structured request in two minutes. The same approach works for contractors, agencies and SaaS products. A guided brief usually qualifies leads better than a plain form because people who submit have already described what they need.

Process and timeline

Day 1–2: offer, audience and copy. Day 3–4: design. Day 5–7: build, tracking, form tests and launch. You get a preview link before anything goes live, and we test every conversion event in Google Tag Assistant before handing over.

After launch

We review the first two weeks of data with you — traffic, conversions, form drop-off — and adjust the headline or form if needed. Further variants are agreed per page.